E-book Category: Management
E-book Title: Behind the Scenes
Author: Pamela Rocke
Book Description: How to Manage Trade Shows and Win Customers Without Losing Your Money, Your Job or Your Company
Companies spend billions of dollars every year to exhibit at trade shows. Billions and billions of dollars. And trade shows are profitable. Many companies write 90% or more of their yearly sales at trade shows.
Where else can a small mom and pop company have direct access to the same potential customers as the largest corporations in the world? Where else can any company meet face to face with their current and future customers? Trade shows are the perfect venue for a new product launch.
Trade shows can also be complicated, messy procedures. They can be frustrating. And, while trade shows are an important part of any sales effort, they can be money pits. Big money pits.
To make money exhibiting at trade shows, you need to know how to choose the right shows. You need to know how to quickly get the lead (trust me, the process is unique.) To avoid the money pit, you need to know much more.
You need to know how to... - Select the best shows
- Choose the perfect exhibit space
- Plan the 12-month countdown
- Create a Master To-Do List
- Choose the right exhibit property
- Create the right signs for your exhibit
- Avoid shipping nightmares
- Train the booth staff
- Optimize public relations
- Solve common...and uncommon problems
Does this sound like hard work? It can be...if you have a knowledge gap. You may not be one who packs the crates, makes the signs or creates the press kits. But if any of these tasks are botched, you lose!
Behind the Scenes: Managing a Trade Show Without Losing Your Mind is packed with ten chapters, two appendices and a full, easy-to-use index. It discusses everything you need to know in order to be a successful exhibitor.
Behind the Scenes includes the a sample Master To-Do Check List - a list of the tasks and forms you'll need to complete, beginning at least 12 months before the show.
Behind the Scenes also includes a sample Budget Worksheet.
More... | 
|
